People do not want materials per se, they want the services that materials provide. Read more about this in full online or download the pdf directly by clicking here:
Material Services with Both Eyes Wide Open
Note: My team and I are very committed to providing you FREE access to the material we produce. Where possible, we pay out of our own pocket or assigned faculty budget (which means we must make cuts elsewhere) so you do not have to. Please take advantage of this opportunity to read through, comment and share the article with others who may benefit from this information. We can break down the paywall but we need your help in making sure our work reaches others.